The Importance of Using Landing Pages

All the products and services you will be selling online are ready. You already have a Google AdSense program account or other affiliate marketing program and you already have the advertisement you want to put on the affiliate’s website. Your thoughts are now being directed to becoming the next most successful internet entrepreneur. But is everything really set? Like, do you have a landing webpage for your business?

Landing page are simple web pages where visitors are redirected whenever they click a result in a search or when they click an advertisement. Landing webpages in affiliate marketing are the web page where a seller would want a customer or visitor to be directed after clicking an advertisement of an affiliate website. Landing pages often times does not differ that much from other pages of a website. Some online entrepreneurs use the homepage of their sites as landing pages. Is this a good practice? Should you also consider making landing pages for advertisement?

Honestly, you can use what other online entrepreneurs do as a guide, directing potential customers to the homepage of their sites. But if you want to get more from your online efforts, and you want to make more money, creating a landing page for your web advertisement is a good add on tactic. It would work on your advantage if you create a special page than having none.

Reason #1: It is the only way you make money in affiliate marketing through conversions. There are a lot of affiliate marketing programs but most of them let the sellers pay the affiliate in a pay per click system. What happens is, you sign up on a program then submit your ad. The owner of the program will then give your advertisement to affiliates to place it on their sites. Then if a visitor clicks your ad they will be taken to your landing webpage and you pay the affiliate for the click.

As a seller, you can make money in affiliate marketing through conversions, which means when someone buys your product after the visitors get directed to your site. More visitors that the affiliate direct to your landing pages also means bigger costs too. So no conversions means no money earned.

Most likely, you won’t get any conversion if you have published an ad on your affiliate marketer’s website without a real landing page for the prospective client to be rerouted into. It’s just like promotion of an item without actually having a shop to offer your item. Your marketing may be attractive enough to persuade folks to buy an item, but without the page, how will they know how to buy the item?

It is of utmost importance to have landing webpage for your ads because it is the only way for you to generate profits in affiliate programs. Without landing webpages, all you do is invest cash spending it to pay your affiliates without actually getting anything back.

Reason #2; Some web pages are not enough.Many individuals create the error of creating their site’s home-page as the landing page for their ads. The same is real for those who use other webpages like a “contact us” web page or the product page. Home pages are often developed to provide to several users and has a lot of hyperlinks to other webpages or to other sites. If you want to be effective in an affiliate system, we’re sure that you don’t want your landing webpages to provide the needs of uninterested individuals, which may not be really fascinated with your item.

When selecting landing pages, you must always have the client rerouted into that landing webpage you thought of. Therefore, your landing webpage must be appropriate to the search phrases, the material and content you had put on your ad. It is also vital the landing page can entice your audience to do something-that is to buy your product or at least generate leads as potential clients.

Final Thought

You probably joined into an affiliate program with these factors. To budget your capital on promotion costs and to make more money. But if you joined an affiliate program without actually having a landing webpage, you’ll end up spending too much without getting back earnings. So if you still don’t have a landing page for your ads, you better develop one now. And make sure you create a great one.

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